Vitamin B Serum

• Niacinamide (vitamin B3) at 5% — the percentage is on the label because a number you cannot see is decoration, not a claim. Five is where the research sits; higher buys irritation, not results.
• D-panthenol (pro-vitamin B5) at 2% — soothing and hydrating.
• Calendula and arnica flower extracts — both certified organic, both there for comfort.
• Sodium hyaluronate and vitamin E — hydration and an antioxidant.

Three or four drops on clean skin, before moisturiser. Morning, night, or both — it is not light-sensitive the way vitamins A and C are. If you are also using the Vitamin C or the Vitamin A, this one goes on first.

People worry niacinamide will make them flush. That fear belongs to niacin, a different form of vitamin B3 known from high-dose oral supplements. Niacinamide does not do this. We explain the mix-up in the Journal. And if your skin tolerates retinol and you want renewal, the Night Vitamin A Serum is the one to buy — this is the gentler road, not the same road.

Support for the skin barrier, the look of pores and uneven tone, and how oily the skin feels by the end of the day. It is slow, cumulative and unglamorous, and it has no adjustment period — no purging, no peeling week three. Give it twelve weeks.

Aloe Barbadensis Leaf Juice*, Propanediol, Niacinamide (Vitamin B3), D-Panthenol (Vitamin B5), Glycerine, Benzyl Alcohol, Salicylic Acid, Sorbic Acid, Polysorbate-20, Calendula Officinalis Flower Extract*, Arnica Montana Flower Extract*, Tocopherol (Vitamin E), Xanthan Gum, Sodium Hyaluronate, Sodium Phytate, Citric Acid.

*Certified organic

30 ml. Formulated and made in Australia.